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Sincerely Yours Florist

Sydney based florist supplying flowers for wedding and special occasions to people and organisations all over Australia and even the World!

 

Sincerely Yours Florist is a professional and highly experienced florist that has been established for over 18 years. Being a family owned and operated business they pride them selves on being able to offer a personal service with exceptional product quality and range.

 

They have a very personal approach to business and enjoy the experience of working closely with their clients to help them achieve the experience they are looking for. Over the years they have designed floral arrangements for thousands of weddings, engagements, functions, corporations, and for different occasions. They have produced floral orders for people and organisations all over the world and until today continue to design floral arrangements for some of the most renounced organisations in Australia, including celebrities.

 

Sincerely Yours Florist is a professional and delightful organisation that values quality and always strives to be the best in everything they do.

 

Cyber Efficiency first met Sincerely Yours Florist in 2004, where we began discussing the possibilities of setting up a professional eCommerce presence. At that stage Sincerely Yours Florist had a basic website containing information about the business and also displaying some product images. After some close discussions about the possibilities of establishing a professional eCommerce presence and what it could offer the business, Sincerely Yours Florist decided to work with Cyber efficiency. They had a strong desire to take their website to the next level and thus decided to work closely with us to set up a sophisticated eCommerce presence, one that would help them embrace the opportunities the Internet has to offer.

 

It was established from the outset that the new website need the capability to process orders online, Australia wide and internationally. Sincerely Yours Florist required a high quality eCommerce and website management system that would enable them to start selling online immediately. For this reason Sincerely Yours Florist decided to implement 24x7Shop, our highly supplicated online store solution. Being a fully functional and feature rich ecommerce shopping cart solution and was able to meet all their requirements, 24x7Shop became the foundation for Sincerely Yours Florist’s eCommerce initiatives.

 

Being a florist who sells fresh flowers both locally, interstate and internationally, there were various challenges that needed to be considered when selling products online. One of the challenges that needed to be addressed was the issue of product availability in different destinations. All three destinations mentioned above have special shipping and pricing considerations and the eCommerce system needed to address this issue. The eCommerce system needed to allow for to order products based on the final destination.

 

The advanced shipping, pricing and catalogue functions available in 24x7Shop made it possible for us to configure their website store in such a way that it enables Sincerely Yours Florist to make products available for sale and delivery, based upon their respective localities, there for addressing this issue.

 

Another factor that was addressed is the fact that they are also a service based organisation. A large part of their sales is comprised of service based floral arrangements such as weddings, engagements and the likes, were the client interaction is very consultative and usually performed locally on the premises. It is usually a one-on-one interaction with their clients, unlike the transaction nature of the floral ordering and shipping part of the business. This consists of a range of products that can not be ‘sold online’ as it were. This is mainly the wedding product range which is rather intricate and personalised requiring direct client consultation. We have worked closely with Sincerely Yours Florist to leverage 24x7Shop to address these requirements.

 

Sincerely Yours Florist recognised the value of being able to show case their wedding bouquets online and making them available for their clients to browse at their own leisure. Over the years this has grown to become very extensive and now consists of over 3000 different bouquets, making it the largest online range of bouquets. 24x7Shop enables Sincerely Yours Florist to easily update their website as new bouquet designs become available. This has proven to be very popular with their clients who are able to browse their extensive range, form home or at work making it easier for them to make their final decision.

 

Over the years Cyber Efficiency has helped Sincerely Yours Florist dramatically through the implementation of our eCommerce solution 24x7Shop. Their website has become a very powerful business tool which helps them generate sales daily from both new and existing domestic and international customers.

 


Sydney Website Development and eCommerce Solutions

Cyber Efficiency provides professional website solutions that allow small to medium organisations 'do business' with their customers, partners and employees over the Internet in an easy and highly effective way.

Our highly advanced Content Management Systems and Internet development expertise means that we can deliver great value to your organisation in sales, customer reach and communication efficiencies.

Need help or getting started?Contact Cyber Efficiency today to speak to an Internet consultant for a free, no obligation discussion about your needs. We would like to share some thoughts with you and demonstrate how our Internet and Website Solutions will help you move forward in the right direction.

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